Your privacy is important to us. This policy explains what information we collect when you visit PureUtilab and how it's used. This policy is designed to comply with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws.
Information We Collect
We collect minimal information automatically:
Analytics Data
We use Facebook Pixel and potentially Google Analytics to understand which pages visitors find most useful. This includes page views, click patterns, time spent on site, and basic engagement metrics. This data is aggregated and anonymized wherever possible.
Server Logs
Standard web server logs record your IP address, browser type, referring URLs, access timestamps, and request details for security, performance monitoring, and troubleshooting purposes.
Affiliate Tracking Cookies
When you click an affiliate link, the merchant may set cookies to track your referral and attribute commissions. We do not control these third-party cookies and are not responsible for their privacy practices.
Newsletter Subscriptions
If you subscribe to our newsletter, we collect your email address. You can unsubscribe at any time using the link in any email we send.
How We Use Your Information
- To improve our website, content, and user experience
- To understand which reviews and products are most helpful to readers
- To process affiliate commissions when you make purchases through our links
- To send newsletters and updates if you've opted in
- To maintain site security and prevent abuse
- To comply with legal obligations
Legal Basis for Processing (GDPR)
If you are in the European Economic Area, our legal basis for processing your data includes:
- Contract — To provide our newsletter service when you subscribe
- Legitimate interests — To improve our website, analyze traffic, and operate our business
- Consent — For non-essential cookies (you can withdraw consent at any time)
Third-Party Services
Our site uses the following third-party services that may collect information:
- Facebook/Meta Pixel: Used for advertising and conversion tracking. See Meta's Privacy Policy.
- Google Analytics: Used for web analytics (if implemented). See Google's Privacy Policy.
- Affiliate Partners: When you click our affiliate links, partners like ClickBank, Impact, or CJ Affiliate may set cookies and collect data according to their own privacy policies.
Cookies
We use essential cookies for site functionality and analytics cookies (Facebook Pixel) to measure performance. You can control cookies through your browser settings. For EU/EEA visitors, we honor "Do Not Track" signals where legally required.
Read our Cookie Policy for complete details.
Data Retention
We retain automatically collected analytics data for a maximum of 24 months. Newsletter subscriptions are retained until you unsubscribe. Server logs are retained for 30 days unless needed for security investigations.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict processing of your data
- Withdraw consent for cookie usage at any time
- Port your data to another service
- Lodge a complaint with your local data protection authority
To exercise these rights, contact us at [email protected].
International Data Transfers
Our servers are located in the United States. If you are accessing our site from the EU, EEA, or Switzerland, please note that your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for international transfers.
Children's Privacy
This website is not directed at children under 16. We do not knowingly collect data from children. If you believe your child has provided data, please contact us for removal.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Material changes will be communicated via email to newsletter subscribers.
Contact
Questions about this Privacy Policy? Email us at [email protected].